Burying Outside the Lines

Richard Deitsch, SI’s excellent media columnist, has been periodically tweeting ratings numbers for OTL since it was moved to ESPN2 a couple of months ago.

Here’s his latest:

“Richard Deitsch@richarddeitsch 57m

This Sunday’s @OTLonESPN (now buried on ESPN2 at 8AM EST) drew 175,000 viewers. Is there an ESPN exec with some stones who will step up?”

The show drew more than 800,000 viewers in its final airing in its old time and network.

Initially, at least, the Colin Cowherd football show that moved into OTL’s old time slot was doing no better than OTL in its new time and place. Still trying to find more recent numbers. But if that pattern holds, then it really calls into question why ESPN made the move.


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